GROUP CREATIVE DIRECTORS (Digital)

In 2007, Grey won the E*Trade account with a comprehensive plan of banner ads, rich media units and redesigned buttons from our digital squad.

And we even had some fun accenting the brilliant work that the creative department proper delivered by supporting the Super Bowl Baby TV spot with some parodies on YouTube.

GROUP CREATIVE DIRECTORS

P&G had been looking for a new way to reach a unique audience for Febreeze – college kids.  We answered with a program that included a dedicated Facebook page, original video content, online games, and a comedy tour with the improv troupe, The Upright Citizen’s Brigade. 

All asking our target audience one basic question…

“What Stinks?”

AD/CW  à  CD’s

A complete rebrand for a national, and international, product with a rich history and cultural position.  This was really fun.  And how the extensions were going to play against the initial concept was fun to crack.  Plus, as trust with our client grew, so did our involvement in all things Pringles.  Not just traditional ad communications, but we were getting deep into the brand’s online presence, in-store displays, packaging copy, and all the specific things that create a holistic feel. 

GROUP CREATIVE DIRECTORS

Our group pitched the Captain Morgan digital business with a fun and interactive idea for the annual “Pose Off” competition.  We created a space where contestants could not only upload their entries, but also vote on other pics, watch instructional videos for that perfect pose, or stop by the bar for a recipe or two.

We won the account and would then design, built out and run the site over the coming months.

This led to some other wild and wonderful projects with our favorite Captain.

AD/CW 

Exploring the undeniable connections between technology and life.  A camera that’s not in my phone?!?!  Tell me more about it, Christian Slater…

Some bits and pieces from yesteryear.  Either it won an award or there is a great story attached to it or it’s the first ad we ever produced together (*cough* Margaritaville billboard *cough*)