AD/CW à CD’s
A complete rebrand for a national, and international, product with a rich history and cultural position. This was really fun. And how the extensions were going to play against the initial concept was fun to crack. Plus, as trust with our client grew, so did our involvement in all things Pringles. Not just traditional ad communications, but we were getting deep into the brand’s online presence, in-store displays, packaging copy, and all the specific things that create a holistic feel.