CREATIVE DIRECTORS
The goal here was here to cut through the perpetual noise around entertainment services and get down to some real numbers. Rolled out in several phases, we followed Chris Hardwick and company from the studio to the open road, letting consumers see the product differences for themselves.
And after 5 cities, 13 hidden cameras and a TON of real people, what we found was that 85% of people preferred X1 from XFINITY.