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mike and mark
  • Work
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  • Contact
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Summary of Qualifications: 


Creative executives with 20 years of experience contributing to the innovation, growth and profitability of major brands across all communication channels.  Talent for fostering supportive, expressive environments that generate leaders.

 

Experience:


Freelance, New York, NY – Los Angeles, CA
- Freelance Creative Directors 2019 – 2020

Clients included:

J.P. Morgan, Microsoft

•  Developed campaign concepts for annual events with multi-channel marketing programs.
•  Re-designed client paths with experiential collateral for high-end prospects.

DigitasLBi, New York, NY
- Freelance AD/CW & Staff CD’s 2009 – 2018

Clients included:

Comcast, NYSE

• Generate creative for all points of contact on the acquisition business – promos, both national and regional, seasonal assignments and more extensive acquisition platforms.
• Interface with and manage celebrity talent for numerous multi-million dollar productions.
• Collaborate with all departments for creative alignment. Both within the agency and across all other partners.
• Oversee the development of younger talent.


Grey Worldwide, New York, NY:
- SVP, Creative Directors 2006 – 2009 

Clients included:

Diageo, E*Trade

• Built a department of 30+ individuals dedicated to non-traditional solutions to unique brand challenges.
• Responsible for acquiring new business.
• Constructed complete on-line presences for clients.
• Concepted, developed and hosted websites for clients.
• Implemented guerilla tactics that strengthened brand reach.
 

- VP, Creative Supervisors 2003 – 2006 

Clients included:

P&G, Panasonic

• Launched campaigns for major brand reboots.
• Oversaw development of new products, from in-store packaging to on-air creative.
 

- AD/CW 1999 – 2003 

Clients included:

M&M Mars, Hasbro

• Created and executed holistic campaigns across OOH, print, radio and TV.

• Wrote lyrics about a candy bar for Usher... and he sang them.
• Produced a short-form animated series for Cartoon Network.
 

- Secretaries, 1998 – 1999

•  Filled out travel req forms, lots and lots of travel req forms.

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